Commercial Proposal 2026Ref: ADV-TOYTREE-2026-0729

Issued: 29 July 2026

Enterprise ERP Platform Build

TOYTREE ERP

Enterprise Resource Planning, Point Of Sale, E-Commerce, HRMS & Multi-Channel Commerce Platform

Prepared Exclusively For:

Livetree Entertainment Private Limited

Toytree ERP Operations Team

Prepared By:

Prince Jain × Adelev8 × Quantiti

Adelev8 Marketing & Technology Group

One-Time Implementation Investment₹4,85,000+ GST (18%)

Fixed Monthly SLA Retainer₹15,199/mo+ GST

02. Executive Summary

Executive Summary

Livetree Entertainment Private Limited is scaling a dynamic multi-channel retail and experiences brand under Toytree. To support rapid expansion across physical retail stores, D2C e-commerce, third-party marketplaces (Amazon, Flipkart), quick-commerce dark stores (Blinkit, Zepto), and event play zones, Livetree requires a centralized, high-performance Enterprise Resource Planning (ERP) platform.

Toytree ERP is custom-engineered to solve the complexities of modern multi-channel retail. It brings together 9 core operational modules (POS, CRM, Accounting & Finance, HRMS, E-Commerce, Inventory, Procurement, Business Intelligence, and Event Pass Management) and connects with 13 mandatory third-party integrations (EDC card terminals, POS hardware, WhatsApp API, delivery couriers, online payment gateways, marketplace APIs, quick-commerce portals, mall sales APIs, social media, and cloud telephony).

Unified Stock Master

Sub-second atomic inventory locking across POS counters, D2C web, Amazon, & Blinkit.

Zero-Leakage Reconciliation

Direct EDC machine integration eliminates cashier typing mistakes & auto-clears daily card receipts.

Statutory Tax Automated

Native Indian GST engine generating automated e-Invoices, e-Way bills, GSTR-1 & 3B audit returns.

03. Core Challenges Solved

The Livetree Growth Opportunity

Fragile Multi-Channel Stock Discrepancies

Selling physical inventory across retail stores, website, Amazon, Flipkart, Blinkit, and Zepto without real-time synchronization leads to overselling, stockouts, and cancelled order penalties.

Manual EDC Billing & Cash Leaks

Cashiers manually re-entering bill totals onto EDC card machines cause human typing errors, delayed counter checkouts, and painful daily payment reconciliation mismatches.

Fragmented Accounting & Delayed Filing

Managing sales invoices in separate software delays monthly GST filing (GSTR-1/3B), e-Invoicing, and prevents real-time Profit & Loss visibility for executive decision-makers.

Manual Mall Sales Reporting Burden

Prime retail locations (DLF, Phoenix) demand daily net sales submissions. Manual reporting wastes hours of managerial labor and risks non-compliance penalties.

04. Architectural Solution

The Toytree ERP Unified Platform

Toytree ERP eliminates fragmented software silos by replacing piecemeal tools with a single, enterprise-grade Next.js & PostgreSQL core. All sales channels, inventory hubs, financial general ledgers, staff rosters, and third-party APIs converge into a unified, real-time command center.

Central Core

PostgreSQL + Redis connection pool handling 50,000+ monthly orders effortlessly.

Offline POS PWA

Continuous counter billing even if internet breaks, auto-syncing when back online.

13 API Bus

Native bi-directional hooks to EDC machines, Amazon, Blinkit, WhatsApp, & Delhivery.

Encrypted Vault

TLS 1.3 encryption, automatic e-Invoicing, and automated hourly offsite backups.

05. Module Specifications

Deep-Dive: 9 Core ERP Modules

Comprehensive functional breakdown of all modules built for Livetree Entertainment Private Limited.

Point Of Sale (POS)

Retail & Front-Desk Operations

"High-speed, offline-ready counter billing with hardware & payment auto-reconciliation."

A fast, intuitive billing terminal built specifically for retail stores and entertainment centers. Supports offline billing with background auto-sync, thermal printing, barcode scanning, split payments, and instant EDC card machine triggering.

Key Functional Features:

Offline-first billing architecture with seamless background sync when connection resumes

Direct integration with Pinelabs/Plutus EDC terminals — auto-pushes billing amount and auto-reconciles card payments

Barcode scanning & high-speed thermal receipt printing (USB/Bluetooth/Network)

Split payment handling (Cash + Card + UPI + Store Credit) in a single bill

Cashier shift management, opening cash declaration, and X/Y/Z end-of-day register audit reports

Dynamic GST tax computation, HSN code enforcement, and instant discount/coupon application

Customer phone lookup at checkout for instant loyalty points accumulation

Quantified Business Impact:Eliminates billing queues, stops cash register leaks, and automates payment reconciliation with 0 human error.

Customer Relationship Management (CRM)

Customer Experience & Retention

"Unified customer profiles, tiered loyalty rewards, and automated retention workflows."

Build 360-degree customer profiles combining store visits, e-commerce purchases, event pass bookings, and support interactions into a single actionable dashboard.

Key Functional Features:

360-degree customer timeline tracking cross-channel purchases (POS, E-Commerce, Events)

Tiered loyalty program (Silver, Gold, Platinum) with automated points accumulation & redemptions

Automated WhatsApp & Email customer journeys for birthday perks, win-back offers, and abandoned cart alerts

RFM (Recency, Frequency, Monetary) segmentation for high-converting marketing campaigns

Customer support ticketing system linked to order history for quick issue resolution

Click-to-call integration with Cloud Telephony directly from the customer profile

Quantified Business Impact:Increases customer repeat rate by 35% and boosts customer lifetime value (LTV) across all touchpoints.

Accounting & Finance

Financial Control & Compliance

"Automated double-entry general ledger, e-Invoicing, e-Way bills & GSTR compliance."

Complete financial ledger built natively into every sale, purchase, expense, and payroll event. Pre-configured for Indian GST compliance, e-Invoicing, and real-time financial reporting.

Key Functional Features:

Double-entry General Ledger with customizable Chart of Accounts & Cost Centers

Automated Journal Entries generated on POS sales, vendor payments, purchase orders, and inventory adjustments

GST Compliance Suite: Auto-generate GSTR-1, GSTR-3B audit statements, e-Invoicing & e-Way bills

Automated Bank Reconciliation & EDC payment gateway settlement matching

Accounts Payable (AP) & Accounts Receivable (AR) aging schedules with automated payment reminders

Real-time Profit & Loss (P&L), Balance Sheet, Cash Flow Statement, and Trial Balance

Quantified Business Impact:Ensures 100% tax compliance, shortens monthly financial closing from weeks to minutes, and guarantees clear financial visibility.

Human Resource Management (HRMS)

Workforce & Payroll Management

"Employee lifecycle, biometric attendance, shift scheduling & automated payroll."

Streamline workforce operations across retail stores and office staff. Manages attendance, shift rosters, commission distribution, leave approvals, and multi-tier salary processing.

Key Functional Features:

Employee master directory, document vault, and digital onboarding

Biometric device & mobile geo-fenced attendance integration

Shift roster creation with store-wise employee schedule allocation

Automated payroll engine computing basic pay, allowances, PF, ESI, Professional Tax (PT), and TDS deductions

Sales incentive & commission calculator automatically linked to POS cashier sales

Leave management portal with multi-level approval workflows and loss-of-pay (LOP) calculations

Quantified Business Impact:Reduces HR administrative overhead by 70% and ensures error-free, timely salary disbursement.

E-Commerce Module

Direct-to-Consumer Storefront

"High-performance D2C store natively synced with inventory, payments & shipping."

A fast, modern mobile-first web storefront where Livetree customers can browse products, book event tickets, and place online orders with instant payment and delivery tracking.

Key Functional Features:

Mobile-first responsive design optimized for high conversion rates

Native integration with Online Payment Gateways (Razorpay, Paytm, PhonePe) with instant webhook confirmation

Real-time stock validation preventing overselling by locking inventory directly in Toytree ERP

Automated courier assignment via Delhivery/Shiprocket API with live tracking for customers

Discounts, promotional promo codes, gift cards, and loyalty point redemptions at web checkout

Self-service Customer Portal for order history, PDF tax invoice downloads, and order tracking

Quantified Business Impact:Drives direct online revenues while maintaining 100% inventory accuracy without manual order re-keying.

Inventory & Product Management

Stock Optimization & Supply Chain

"Centralized multi-warehouse master catalog, real-time stock locks & valuation."

Complete control over stock across central warehouses, retail outlets, e-commerce fulfillment hubs, and quick-commerce dark stores.

Key Functional Features:

Centralized SKU catalog with variant attributes (size, color, weight, barcode, HSN code)

Multi-warehouse & retail store stock tracking with real-time transfer requests & dispatch notes

Automated stock reservation engine locking inventory across POS, Web, Amazon, Flipkart, Blinkit, and Zepto

Low-stock reorder point alerts and safety stock triggers

Batch tracking, serial number control, and expiry/damage management

Inventory valuation methods: FIFO (First In First Out) and Weighted Average Costing

Quantified Business Impact:Prevents stockouts, reduces excess inventory holding costs by 25%, and eliminates multi-channel stock conflicts.

Procurement & Supplier Management

Procurement & Vendor Operations

"Purchase requisitions, vendor ratings, purchase orders & 3-way matching."

Manage end-to-end procurement workflows from purchase request to Goods Received Note (GRN) and vendor bill settlement.

Key Functional Features:

Vendor master directory with performance ratings, lead time history, and payment terms

Automated Purchase Requisitions generated from inventory reorder alerts

Purchase Order (PO) approval matrix with email PDF delivery to suppliers

Goods Received Note (GRN) verification with quality check (QC) inspection routines

3-Way Matching: Automated verification between Purchase Order, GRN stock receipt, and Vendor Invoice

Purchase Return management with automated debit note generation in Accounting

Quantified Business Impact:Optimizes purchasing costs, enforces vendor accountability, and prevents fraudulent or duplicate vendor payments.

Reporting & Business Intelligence

Analytics & Executive Insights

"Real-time executive dashboards, channel performance metrics & deep reporting."

Empower decision-makers with interactive dashboards and customizable reports covering sales, margins, inventory velocity, and operational performance.

Key Functional Features:

Real-time Executive Dashboard displaying gross sales, net revenue, channel mix, and daily cash flow

Channel Comparison Analytics: POS Store vs E-Commerce vs Marketplaces vs Quick-Commerce

Product velocity reports (Fast-moving vs Slow-moving vs Dead stock classification)

Gross Margin & Net Profitability analysis per SKU, per category, and per retail store location

Salesperson productivity & commission breakdown reports

One-click exports to PDF, Excel, and CSV with automated scheduled email reports

Quantified Business Impact:Provides instant data transparency to scale high-performing products and eliminate unprofitable operational bottlenecks.

Event Module

Ticketing & Experience Management

"Event scheduling, slot booking, QR ticket generation & mobile gate scanning."

Manage events, workshops, play zones, and experience passes with slot-based capacity limits, QR code passes, and rapid mobile gate validation.

Key Functional Features:

Dated event & recurring time-slot booking engine for play zones and events

Flexible pass pricing: Single admission, couple packs, family bundles, VIP passes, and early-bird discounts

Instant WhatsApp & Email PDF ticket delivery with secure encrypted QR codes

Mobile Gate Scanner PWA (Progressive Web App) for ticket validation with sub-second response time

Duplicate scan lockouts and real-time gate entry tracking

Event revenue reconciliation directly into Toytree ERP General Ledger

Quantified Business Impact:Unifies ticketing operations into the core ERP, removing the need for third-party ticketing platforms charging 5-10% commissions.

06. Ecosystem Connectivity

Deep-Dive: 13 Third-Party Integrations

Native API connectivity engineered for hardware, payments, communications, marketplaces & analytics.

1EDC Machine Integration with POSHardware & Payments

Direct API integration with PineLabs / Plutus / Paytm EDC payment machines. When a bill is finalized at POS, the exact amount is pushed to the card terminal automatically. Upon payment completion, payment approval is returned to POS and reconciled instantly.

Protocol: Local LAN API / Cloud EDC Webhook Protocol

Zero manual amount typing on EDC machine (eliminates human input errors)
Automatic bill clearance upon EDC transaction success
Instant transaction reference number logging into POS receipt & ERP ledger
Daily automated card payment settlement reconciliation statement

2POS Hardware SuiteHardware Peripherals

Plug-and-play drivers & raw command printing protocols for all standard retail hardware accessories.

Protocol: ESC/POS USB, RS232 Serial, Bluetooth & Ethernet Network Printing

1D/2D Barcode & QR Code Scanners (Honeywell, Zebra, TVS)
Thermal Receipt Printers (Epson, Star Micronics, TVS Electronics)
Automated RJ11 Cash Drawer trigger upon cash invoice completion
Barcode Thermal Label Printers (Zebra, TSC) for SKU shelf tags

3WhatsApp Business APICommunications

Official Meta WhatsApp API integration via MSG91 / Interakt for automated transactional and marketing notifications.

Protocol: Meta Graph API v18.0 / MSG91 Webhook REST API

Automated PDF Tax Invoice delivery on WhatsApp upon POS billing or Web order
Event QR Ticket delivery & instant order status updates
OTP verification messages for customer logins & high-value redemptions
Targeted promotional broadcast campaigns with rich buttons & analytics

4Transactional EmailerCommunications

High-deliverability SMTP & API mailer integration (SendGrid / AWS SES) for transactional invoices and customer engagement.

Protocol: SMTP / AWS SES REST API

Branded HTML PDF e-invoices and purchase receipts
Vendor Purchase Orders and statement of accounts delivery
Password reset, account verification, and automated customer notifications
Real-time email open, click, and bounce tracking

5Delivery Services IntegrationLogistics & Fulfillment

Direct API integration with major Indian courier platforms: Delhivery, Shiprocket, BlueDart, Dunzo.

Protocol: REST API JSON / Webhook Status Sync

Automated Air Waybill (AWB) generation & shipping label printing
Courier serviceability check & rate comparison before booking
Automated pickup dispatch request creation
Live tracking status sync updated directly on customer WhatsApp and web portal

6Online Payment GatewayPayments & Commerce

Secure online payment gateway integration supporting Razorpay, Paytm, PhonePe, and CCAvenue.

Protocol: HTTPS REST API + Webhook HMAC Signature Verification

Supports UPI (GPay, PhonePe, Paytm), Credit Cards, Debit Cards, NetBanking, and EMI
Instant payment confirmation webhook updating ERP order status in real time
Automated refund processing and failed transaction retry flows
Daily automated gateway settlement reconciliation against ERP bank ledger

7E-Commerce Marketplace SyncMulti-Channel Commerce

Bi-directional integration with major e-commerce marketplaces: Amazon (SP-API), Flipkart, Shopify, WooCommerce, Myntra.

Protocol: Amazon SP-API / Flipkart Marketplace API / OAuth2 REST API

Centralized Inventory Sync: Stock changes in POS immediately update available inventory on Amazon, Flipkart, & Shopify
Automated Order Import into Toytree ERP for unified order processing
Automated order status and tracking shipment sync back to marketplaces
Marketplace commission, GST, and settlement payout reconciliation

8Quick Commerce Portals SyncUltra-Fast Retail

Real-time inventory and order integration with Quick-Commerce channels: Blinkit, Zepto, Swiggy Instamart, Dunzo.

Protocol: High-Speed REST API / Webhooks

Sub-second inventory lock preventing stockouts at quick-commerce dark stores
Instant order alert & dispatch workflow for dark store storekeepers
Automated batch & expiry date tracking for quick-commerce catalog items
Quick-commerce channel daily sales & revenue auto-posting into Accounting

9Direct Website Sync EngineCore ERP Integration

Native synchronization layer connecting the Livetree D2C website directly to Toytree ERP Inventory, Product Master, and Accounting.

Protocol: Internal gRPC / Node.js High-Performance Bus

Real-time zero-latency stock reservation when customer adds items to cart
Master Product Catalog sync: Modifying product specs in ERP updates website instantly
Automated double-entry invoice posting into General Ledger upon payment
Customer loyalty points balance instantly available at web checkout

10Mall Management Sales API IntegrationRetail Compliance

Automated API integration with Mall Management Software (DLF, Phoenix Mills, Select Citywalk, Prestige) to share daily retail sales data.

Protocol: JSON SFTP / REST API / Scheduled POS Sales Push

Automated daily retail net sales & Gross Transaction Value (GTV) transmission to mall servers
Eliminates manual daily sales reporting certificates to mall authorities
Supports configurable mall-specific data format schemas & encryption protocols
Provides audit logs of successfully transmitted sales files

11Social Media Channels IntegrationMarketing & Sales

Integration across social media handles: Meta (Instagram & Facebook Store / Direct Messages), LinkedIn, Twitter/X.

Protocol: Meta Graph API / LinkedIn Marketing API / Twitter API v2

Instagram & Facebook Product Catalog sync for Shoppable posts
Lead capture from Meta Lead Ads automatically injected into Toytree CRM
Direct Message inquiry aggregation into CRM support inbox
Social media campaign click-through and sales attribution

12Marketing & Analytics Stack IntegrationMarketing Intelligence

Integration with modern marketing tools: Google Analytics 4 (GA4), Meta Ads Pixel & Conversions API, Mailchimp, CleverTap.

Protocol: Server-Side Conversions API / REST Tracking SDK

Server-Side Conversions API sending offline POS & web purchase events to Meta Ads for accurate ROAS targeting
GA4 e-commerce tracking for full purchase funnel visualization
Automated customer sync to Mailchimp & CleverTap for segment broadcasts
Real-time marketing campaign ROI and Customer Acquisition Cost (CAC) analytics

13Cloud Telephony IntegrationVoice Communications

Integration with leading cloud telephony platforms: Exotel, Knowlarity, MyOperator.

Protocol: WebRTC / Cloud Telephony REST API & CTI Webhooks

Click-to-Call directly from Toytree CRM customer profile
Inbound Caller ID popup displaying customer name, recent orders, & loyalty points when phone rings
Automated IVR call routing for customer support and order status inquiries
Call logs, audio recording links, and staff call metrics stored automatically in CRM

System & Workflow Blueprints

Toytree ERP Interactive Flowcharts & Architecture

Click any workflow tab below to examine technical & operational data movement across Toytree ERP.

Offline-First Touch POS + Pinelabs/Paytm EDC Auto-Reconciliation Flow

When a cashier rings up items at the retail counter, the exact bill total is automatically pushed to the Pinelabs/Paytm EDC machine over local LAN or Cloud API. Zero manual typing eliminates cashier error, while payment clearance triggers receipt printing and posts an automated journal entry into the Accounting General Ledger.

Step 01

1. Scan & Cart Build

Cashier scans SKU barcodes. System fetches prices & promo discounts.

Step 02

2. Push Bill to EDC

POS sends total amount (e.g. ₹3,490) directly to PineLabs/Paytm EDC terminal.

Step 03

3. Card / UPI Swipe

Customer taps card, scans QR, or enters PIN on the EDC terminal.

Step 04

4. Instant Gateway Callback

EDC completes transaction and sends encrypted approval response to POS.

Step 05

5. Auto-Clear & Print

POS prints thermal tax receipt with EDC RRN reference code printed automatically.

Step 06

6. Stock Deducted

Inventory locked & reduced in real-time across central stock master.

Step 07

7. Accounting Auto-Posted

Double-entry journal posted: Debit Bank/EDC Clearing, Credit Sales Revenue.

Step 08

8. Automated Reconciliation

End-of-day settlement files matched against bank deposits with 0 discrepancies.

08. Enterprise Protocols

Technical Infrastructure & Security

Encryption & SSL

TLS 1.3 protocol for all API endpoints, Certbot auto-renewal, and AES-256 encrypted DB backups.

Role-Based Access (RBAC)

Granular permission matrices isolating cashier POS functions, warehouse GRNs, and financial accounting reports.

Failover & Backup

Hourly incremental DB snapshots, Redis queue persistence, and point-in-time disaster recovery.

09. Implementation Roadmap

8-Week Implementation Plan & Milestones

Structured 56-day delivery path from project kickoff to official live launch.

Phase 1: Discovery, Architecture & Database FoundationWeeks 1–2 (Days 1–14)

Livetree operational workflow mapping across retail stores, warehouse & e-commerce
Technical system architecture design & security protocol definitions
PostgreSQL enterprise database schema creation & multi-tenant/multi-location data models
UI/UX Design System blueprints for Touch POS and Admin Management Portal
Managed Cloud Server deployment, Docker container configuration & SSL setup

Phase 2: Core ERP Engine Development (POS, Inventory, Accounting)Weeks 3–4 (Days 15–28)

Touch POS Terminal build: Offline billing, split payments, thermal printing drivers & cash drawer sync
Centralized Inventory engine: SKU variant master, multi-warehouse stock lock, FIFO valuation & reorder triggers
Double-entry Accounting Module: Chart of Accounts, auto-journal creation, e-Invoicing & GST reporting
HRMS Module: Employee master, shift rosters, biometric attendance sync & payroll calculator
Demonstration of core ERP foundation to Livetree management team

Phase 3: E-Commerce, CRM, Event Pass Module & Hardware SetupWeeks 5–6 (Days 29–42)

D2C Mobile-First Web Storefront development with native ERP inventory sync
CRM Module: 360-degree customer history, loyalty tier points, & RFM segmentation
Event Pass Module: Dated slot bookings, QR code pass generation & mobile gate scanner PWA
PineLabs / EDC Machine hardware integration for automated payment triggering & reconciliation
POS Hardware integration: Thermal printers, barcode scanners, and label printers

Phase 4: 13 Third-Party Integrations & Multi-Channel SyncWeeks 7 (Days 43–49)

Marketplace API integration: Amazon SP-API, Flipkart, Shopify bi-directional inventory & order sync
Quick Commerce API integration: Blinkit, Zepto, Swiggy Instamart dark store stock lock
Logistics API integration: Delhivery & Shiprocket automated AWB generation & live tracking
WhatsApp Business API (MSG91) & Transactional Emailer configuration
Online Payment Gateways (Razorpay/Paytm) & Cloud Telephony (Exotel) setup
Mall Management Sales API transmission integration for automated daily sales submission
Social Media catalog sync (Meta/Instagram) & Marketing tools API (GA4 / Meta Conversions API)

Phase 5: Business Intelligence, UAT, Staff Training & Live LaunchWeeks 8 (Days 50–56)

Reporting & BI Executive Dashboard configuration with real-time profit & loss analytics
End-to-End User Acceptance Testing (UAT), penetration scanning & simulated peak load testing
Comprehensive staff & cashier training sessions with operational user manuals
Production deployment, automated database backup scheduling & 24/7 monitoring activation
Official platform go-live and developer handover to Livetree Entertainment Private Limited

10. Complete Handover

Deliverables Included

Touch POS Web Application

Offline-capable touch billing interface for physical counters with hardware drivers.

Central Admin ERP Portal

Web dashboard managing multi-warehouse inventory, accounting, HRMS, CRM, & BI reports.

D2C E-Commerce Storefront

Mobile-first shopping web app synced live with ERP inventory and payment gateway.

Mobile Gate Pass Scanner PWA

Sub-second QR pass validator app for event entry and play zone admission gates.

13 Integrated Third-Party API Connectors

Configured integrations for Pinelabs EDC, Amazon, Flipkart, Blinkit, WhatsApp, & Delhivery.

Staff Training & Operations Manuals

Hands-on training sessions for cashiers, warehouse staff, HR, and accounting managers.

30-Day Comprehensive Post-Launch Warranty

Full coverage for any software defects, bug fixes, or operational fine-tuning.

Commercial Software License

Perpetual commercial operating license for Livetree Entertainment Private Limited.

11. Commercial Quote

One-Time Implementation Investment

₹4,85,000+ GST @ 18% (₹87,300)

Phase 1 Kickoff & VPS Provisioning Policy:

Project kickoff commences upon receipt of the 40% Phase 1 Advance (₹1,94,000 + GST). The Hostinger KVM 8 VPS can be purchased directly by Livetree Entertainment Private Limited on your Hostinger account and root access credentials shared with our team, OR if provisioned in private space by Adelev8, the VPS hosting cost is payable 100% in advance prior to server deployment.

Milestone Payment Schedule

Milestone Phase	% Split	Base (₹)	GST 18% (₹)	Total Payable (₹)
Phase 1: Project Kickoff, Private VPS Setup & Core ERP Engine (40% Advance) Includes initial 40% project advance + VPS provisioning, database schema, multi-warehouse inventory engine, touch POS terminal, double-entry general ledger, and initial demonstration.	40%	1,94,000	34,920	₹2,28,920
Phase 2: CRM, HRMS, E-Commerce Storefront & Event Module (30%) Build customer loyalty engine, employee directory & payroll processing, D2C e-commerce web storefront, and QR-code event pass management.	30%	1,45,500	26,190	₹1,71,690
Phase 3: Hardware Integrations & Core Third-Party APIs (20%) Integrate PineLabs/EDC machines, thermal printers, barcode scanners, WhatsApp Business API, delivery couriers (Delhivery/Shiprocket), payment gateways, and social media handles.	20%	97,000	17,460	₹1,14,460
Phase 4: Marketplace Sync, Mall Sales API, UAT, Deployment & Handover (10%) Connect Amazon/Flipkart/Blinkit/Zepto APIs, Mall Sales automated reporting API, cloud telephony, execute stress testing, admin training, and launch live.	10%	48,500	8,730	₹57,230
TOTAL ONE-TIME INVESTMENT		4,85,000	87,300	₹5,72,300

12. Ongoing Retainer & VPS SLA

Monthly Recurring Charges & Hostinger VPS SLA

₹12,699/mo(Hostinger KVM 8 VPS ₹2,199 + SLA Retainer ₹10k + Backup ₹500)

Hostinger KVM 8 VPS Specification (Recommended Choice)65% OFF Promo Active

CPU Cores8 vCPU Cores

RAM Buffer32 GB RAM

NVMe Storage400 GB NVMe

Bandwidth32 TB / Month

Years 1–2 Introductory VPS Rate: ₹2,199/month + GSTYears 3–4 Renewal VPS Rate: ₹4,399/month + GST

Option A (Recommended): Livetree Direct VPS Purchase

Livetree Buys VPS Directly + Adelev8 Managed SLA

Livetree purchases the Hostinger KVM 8 VPS directly under your own Hostinger account at ₹2,199/mo and shares root SSH credentials with our engineering team. Adelev8 handles 100% of server configuration, database tuning, security patches, backups, & SLA management under our ₹10,000/mo maintenance retainer.

✔ Full billing ownership with Hostinger | 0 server markup | Direct 65% promo discount

Option B: Adelev8 Private Space Hosting

Adelev8 Provisions Private Isolated VPS Space

If Livetree prefers not to manage hosting subscriptions, Adelev8 provisions the server in an isolated private hosting space. Because upfront server commitments are incurred, the VPS hosting cost is payable 100% in advance alongside the 40% initial Phase 1 project advance payment prior to deployment.

✔ Turnkey hosting managed by Adelev8 | VPS hosting paid 100% upfront with 40% advance

Infrastructure Architecture FAQ: Why Hostinger KVM 8 vs AWS?Cloud-Agnostic Design

Why is AWS ~10x More Expensive?

AWS charges heavy enterprise markups for global multi-region auto-scaling, metered bandwidth (₹7/GB), and proprietary managed layers (AWS RDS/ElastiCache). AWS is built for global Fortune 500 apps needing multi-continent redundancy across 10+ countries simultaneously.

Why Hostinger KVM 8 is Ideal for Toytree ERP

Hostinger delivers flat bare-metal KVM virtualization (8 vCPU / 32GB RAM / 400GB NVMe). Because Toytree ERP handles database tuning, Redis caching, and security internally, you get identical 8 vCPU / 32GB RAM performance for ₹2,199/mo—saving over ₹3 Lakhs/year without paying AWS software markups.

🚀 100% Cloud-Agnostic Upgrade Guarantee: Start on Hostinger KVM 8 today. If sales scale beyond 100,000+ orders/mo in the future, Toytree ERP can migrate to AWS without modifying any code.₹3,09,612 / Yr Saved

1. Hostinger VPS (KVM 8)

₹2,199/mo (Y1-2)

Hostinger KVM 8 VPS: 8 vCPU cores, 32 GB RAM, 400 GB NVMe Disk Space, 32 TB Bandwidth
Introductory Rate: ₹2,199/month + GST for first 2 years (65% off promo)
Renewal Rate: ₹4,399/month + GST for next 2 years (Renews at ₹4,399/mo for 2 years)
High-performance Node.js / Next.js production application server
PostgreSQL enterprise database cluster with connection pooling & query optimization
Redis in-memory cache server for real-time atomic inventory locks & WebSockets

2. Maintenance & SLA

₹10,000/mo

Continuous security updates & vulnerability patches
Third-party API version compatibility maintenance (Amazon, Blinkit, WhatsApp, EDC)
Database query optimization & index tuning
Payment gateway webhook & EDC reconciliation monitoring
Marketplace & Quick-Commerce sync health monitoring
Monthly system audit & performance report

3. Backup & Platform

₹3,000/mo

Automated hourly database snapshot & daily full off-site backup
Encrypted multi-region backup retention management
Backup failure real-time alerts & recovery testing
Emergency point-in-time database restore assistance

Interactive Financial Model

Toytree ERP Interactive Cost & ROI Calculator

Adjust operating metrics below to calculate precise monthly variable costs, total operating expenses, and financial savings.

Operational Volume Parameters

Monthly Direct Web Orders6,000 orders/mo

Processed via D2C Web Store with Razorpay Payment Gateway.

Monthly Retail Store POS Bills12,000 bills/mo

Billed at physical counters via POS + EDC Card Machines.

Average Basket / Order Value (AOV)₹1,250

Average transaction size across products and tickets.

Monthly WhatsApp Notifications20,000 msgs/mo

Includes Invoices, Tickets, Order Updates & Loyalty campaigns.

Monthly Shipped Courier Parcels3,000 parcels/mo

Shipped via Delhivery / Shiprocket courier integrations.

Cloud Telephony Support Call Minutes2,000 mins/mo

Logged via Exotel / Knowlarity cloud telephony integration.

Monthly Cost SummaryEst. Real-Time

Monthly GTV Processed:₹2,25,00,000

3rd-Party Pass-Through Costs (PG/Couriers):₹3,77,300

Toytree ERP Retainer & Host SLA:₹17,934.82

Total Combined Outflow:₹3,95,234.82

Quantified Monthly Net Business GainPositive ROI

Net Monthly Net Benefit:₹3,07,065.18

Annual Net Financial Savings:₹36,84,782.16

Estimated Software Payback:1.9 Months

Quantified Financial Logic:

• Displaced SaaS Fees: Saved ₹65,000/mo in legacy software subscriptions.

• Manual Staff Automation: Saved ₹50,000/mo base + ₹5/order in manual billing labor.

• Leakage & Stockout Protection: 0.8% of GTV saved from cashier errors & overselling penalties.

• 3rd-Party Costs: Pass-through fees (Razorpay 2%, Delhivery courier ₹65) paid directly to providers.

14. Return on Investment

ROI & Quantified Financial Value

SaaS Software Consolidation

₹65,000 / mo

Eliminates separate subscription bills for standalone POS, external CRM, third-party HRMS, and legacy accounting tools.

Manual Labor Savings

₹50,000 / mo

Saves 2 administrative staff headcount spent manually re-keying web orders, marketplace stock updates, & EDC billing numbers.

Leakage Elimination

0.5% GTV

Stops cash drawer mismatches, cashier typing errors on card machines, and missed marketplace commission audit claims.

15. Operational Scope

Technical Assumptions & Exclusions

Technical & Client Assumptions

Livetree Entertainment Private Limited provides required corporate details, GSTIN, and banking credentials in a timely manner.
VPS Server Purchasing Options: (Option A) Livetree purchases the Hostinger KVM 8 VPS directly under Livetree's own account at ₹2,199/mo (Years 1–2) and shares root SSH credentials with Adelev8. Adelev8 manages 100% of server setup, security, database tuning, and deployment under the ₹10,000/mo Maintenance SLA. (Option B) If Livetree prefers Adelev8 to host the server in a private isolated hosting space, Adelev8 provisions the VPS, and the VPS hosting cost is payable 100% in advance alongside the 40% Phase 1 project advance.
Livetree manages and completes direct KYC verification for payment gateways (Razorpay, Paytm) and courier accounts (Delhivery, Shiprocket).
Livetree completes Meta/WhatsApp Business Verification and SMS DLT header approvals for messaging APIs.
Livetree provides API access credentials and format specifications for Mall Software sales reporting.
Livetree supplies final product catalogs, pricing rules, initial stock counts, and brand design assets.
The deployment includes one primary production environment with high-availability staging capabilities.
All third-party accounts (Amazon, Flipkart, Blinkit, Exotel) are active and approved prior to integration testing.
Commercial Software License: Livetree Entertainment Private Limited receives an exclusive, perpetual commercial license to run, customize, white-label, and operate Toytree ERP on their designated infrastructure for their enterprise business operations. Source code intellectual property is protected; code cannot be resold, sub-licensed, copied, or distributed to third parties.

Explicit Project Exclusions

Physical hardware devices (tablets, touch monitors, barcode scanners, thermal printers, EDC terminals, cash drawers) — software drivers are included, hardware must be purchased separately.
Receipt paper rolls, thermal barcode labels, or physical gate accessories.
Third-party platform subscriptions (e.g. Hostinger VPS / AWS server bills, Razorpay gateway fees, MSG91 message costs, Shiprocket shipping charges, Exotel telephony plans) which are billed directly by respective service providers without markup.
App Store and Google Play Store developer account fees (if custom native wrappers are published).
Government statutory audit, CA, or tax filing submission fees (software outputs statutory GSTR reports for CA use).
Migration of corrupt, unformatted data from legacy spreadsheets or undocumented legacy systems (standard CSV import templates provided).
On-site physical staffing or gate management personnel during events.
Any major custom features completely outside the scope defined in this commercial proposal.
Ongoing support and changes beyond the agreed 30-day post-launch warranty period and monthly maintenance agreement.

16. Governance

Commercial Terms & Legal Governance

1.Proposal Validity: 15 days from issue date (29 July 2026).

2.Project Commencement & Advance: Project kickoff commences immediately upon receipt of 40% Phase 1 implementation advance. VPS Hosting setup is governed by Option A (Livetree buys VPS directly & shares root access) or Option B (Adelev8 provisions private VPS space, with VPS cost paid 100% in advance alongside 40% advance).

3.Infrastructure Savings: Selecting Hostinger KVM 8 VPS (8 vCPU / 32GB RAM / 400GB NVMe) saves Livetree ~₹3,00,000/year compared to AWS infrastructure without compromising ERP performance.

4.Taxes: GST is charged at 18% on all software and service invoices.

5.Third-Party Charges: Paid directly by Livetree to actual providers (Razorpay, MSG91, Meta, Delhivery, Exotel) without any agency markup.

6.Software Licensing: Governed by the signed commercial agreement. Livetree holds exclusive commercial operational rights for their enterprise. Source code ownership is retained by the development group.

7.Change Management: Out-of-scope feature requests will be quoted separately via formal Change Request (CR) documentation.

8.Warranty: Includes 30 days of comprehensive post-launch warranty covering all bugs or deviations from agreed scope.

9.Maintenance SLA: Monthly maintenance retainer (₹10,000/mo) begins immediately following the 30-day warranty window.

10.Scalability & Infrastructure: Hostinger KVM 8 VPS covers up to 50,000 orders/transactions per month across all channels.

11.Timeline Shifts: Delivery milestones depend on timely client reviews, API credential handovers, and payment schedules.

12.Cancellation Policy: In the event of early termination, payment for all completed milestones and non-refundable server setup costs remains payable.

Formal Approval & Sign-Off

Proposal Acceptance & Project Kickoff Authorization

Prepared exclusively for Livetree Entertainment Private Limited by Prince Jain × Adelev8 × Quantiti.